Branding Anamor Advies & Coaching | Romana Chiara

Branding for Anamor Advies & Coaching

Client

Romana Verkerk

Project type

Branding

Date

April 2024

Romana got in touch with me because she was looking for someone to design a logo for her new company: Anamor Advies & Coaching. Since we share the same (beautiful) name, we naturally clicked immediately. But as you might know about me, I never design a logo alone. Simply put, that is of no use to you.

So we started the project by shaping the brand personality. We brought together everything that makes Romana's approach unique—her mission, vision, and core values. By forming a brand personality as the foundation for the visual brand identity, you achieve branding that is completely right from every angle, and from the inside out.

The result is a professional and authentic brand , with a touch of spirituality, that Romana can use for years to come.

The protector

The Protector is also known as the Caregiver. The Protector enjoys helping others and considers it important to create a sense of home.

Keywords of the Protector are: 'generous', 'kind', and 'attentive'.

At Anamor, advice and coaching come together. At first, it might seem as though these two worlds are too far apart, but Romana bridges the gap effortlessly. Trust and authenticity come together, and while Romana is analytical, business-minded, and determined as an advisor, as a coach she is approachable, empathetic, and supportive.

Romana has experienced many traumatic events in her life, and she is now giving back the knowledge gained from them to society. On the one hand, as an advisor through organizations such as the government and politicians, so that she can make the world a better place in her own way. On the other hand, she uses the strength she has developed through personal experiences to motivate young people as a coach.

Anamor Consultancy is authentic, attentive, and like a warm hug, where you

you feel heard and helped. Whether in a business or personal context. Anamor is there for you.

More formal than informal: Anamor's target audience needs to feel that Romana knows what she is talking about.

and that she is professional and reliable. The communication should not be too formal, because the target audience does the

must feel that they are welcome and warmly received. Informal with a wink means: occasionally a

Just kidding, don't use too many jargon words, and maintain an active writing style.

Humorous rather than serious: an overly serious tone of voice does not suit Anamor's image. After all, the brand should not appear stiff. Additionally, as indicated above, humor and communication with a wink are important to make the brand's image warm and friendly.

Respectful rather than nonchalant: a respectful attitude is important to come across as professional. A too

A nonchalant writing style or communication can undermine the credibility of the brand.

Enthusiast rather than factual: Anamor must radiate friendliness and helpfulness. Romana has passion for her

subject. The communication must be active and positive

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Titles & headers

Bon Vivant script

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Headers

Century Gothic Bold

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Body text

Century Gothic

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Romana's thoughts on the collaboration

"How cool is it when a someone with the same name as you designs your logo? I really enjoyed working with Romana on the design of my corporate identity. There was plenty of room for feedback and the opportunity to fine-tune it to the desired result!"

Prior to the design process, Romana always develops a so-called 'brand identity'; it is comparable to a mission and vision, but visualized in a creative and image-forming way. Very cool!

I am super happy and satisfied!

I want this too!

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